+ Project overview
Project overview
An end-to-end lead qualification and outbound sales system for a compliance automation platform - enriching 900+ leads per month from multiple data sources, applying strict ICP scoring, and routing qualified leads in HubSpot. A separate outbound voice agent was built and tested with staff; it was not launched to prospects.
The problem
- Sales team manually qualifying 900+ inbound leads per month
- Incomplete lead data making it impossible to assess ICP fit
- 50% of leads that didn't self-book demos received no systematic follow-up
- Inconsistent qualification criteria across different sales reps
Our solution
We built an automated lead qualification pipeline that enriches leads from multiple data sources, applies strict ICP scoring, and routes qualified leads to the right rep. A separate AI voice agent was built for BANT discovery and RevenueHero booking. It was tested with staff and deployed to the client's account, but was not launched to real prospects.
Evidence and scope
4.9x is first-month modelled ROI, including projected voice revenue. The qualification pipeline was live. Voice was tested with staff and was not launched to prospects. The 87% automation rate includes both qualified and disqualified leads.
What we delivered
- Multi-source lead enrichment via Apollo, Apify, and web scraping
- AI classification with ICP scoring and segmentation
- Outbound AI voice agent with BANT qualification via LiveKit + Plivo SIP
- Automated demo booking via RevenueHero integration
- CRM write-back and lead routing in HubSpot
- n8n workflow orchestration across the full pipeline
ROI & impact
- First-month return on investment
- 4.9x
- Leads processed automatically, qualified or disqualified
- 87%
- Data fields enriched across all leads
- 83%
- Qualification time - down from days
- Minutes
