+ Project overview
Project overview
An AI-powered product content automation engine for a UK skincare e-commerce business - ingesting raw product data, researching ingredients, generating SEO-optimised listings with brand voice, and publishing directly to Shopify. Reduced full brand onboarding from 4–6 weeks to 2–3 days.
The problem
- New brand onboarding (40+ SKUs) taking 4–6 weeks of manual content writing
- Team forced to drop core roles to focus on data entry and product listings
- Hesitant to take on new brands due to the operational burden
- Inconsistent quality across product descriptions and SEO copy
Our solution
We built an AI-powered content engine that ingests raw product data, researches ingredients and benefits, generates SEO-optimised listings with brand voice, runs through a structured approval workflow, and publishes directly to Shopify with rich product metadata. What used to take weeks now takes days.
What we delivered
- Multi-format data ingestion (XLSX, PDF, CSV)
- AI research agent for ingredient analysis and content generation
- Brand voice enforcement across all generated content
- Human-in-the-loop approval workflow with AI regeneration
- Direct Shopify publishing with rich metafields (skin types, allergens, directions)
- n8n workflow orchestration for the full pipeline
ROI & impact
- Return on investment
- 13.3x
- Full brand onboarding - was 4–6 weeks
- 2–3 days
- Per SKU - down from 15–30 hours
- 5 hrs
- SKUs per brand, fully automated
- 40+
